Background
At first glance the DAD Guide may sound very special but there are many reasons for providing an e-service on baby care to Europe's fathers-to-be - some shall be listed here:
- No baby care services for fathers-to-be and fathers available
- Rapidly changing family structures and role models
- A societal neglect of the fathers role in education of infants
- Decreasing fertility rates in Europe
- Increase in female employment rates (even though still low)
- Difficult maternity leave re-entry for women
- Legal and economic burdens to a equal share of parenting
All these issues and many more finally built the initiatives for developing a digital baby-care guide customized to men’s needs.